Friday, August 26, 2011

Anatomy of a flop

To make a television music property is really not that difficult.. What's difficult is to make a people's music property..
Here is recipe in practice and God save us from it..
U need some traditional music channel, laden with sponsors, to bring in about 5parts of investment + 4parts of an execution/production agency (execution bcuz they are really executing u while u clap sitting in the TVR room seeing the screamy live edits) + 2 parts of a bunch of commercially abused artists ready to act like they don't have the dates, but eventually agreeing to participation at almost anytime of the year + 12 parts of very talented hot looking youth, wasting time sitting as the jumping audience n being paid less than 50dollars a day + 1 part of the directors who really don't have any idea of music aesthetics, but n can faff about bollywood fan following and convince the channel biggies to pool money for the next less successful, a more raped property + a pinch of pr executives, who have actually listened to genuine music, sit backstage and machine produce critique, thus digging the channel's grave.. One bit of careful garnish must be added with expert marketing, only setting a stage for a perfect kill.
While on recordings u witness loads of laughs, giggles n sweet exchange of social stunts, only to die out on the Wednesday following the telecast of the first episode.
Music RIP.

PS :
TVR room is a small loud smoky compartment full of sceens feeding live cameras, where the live editing is done.
Tam send its weekly viewership figures to channel on Wednesdays.